Gossip Girl Ads Get Even More Racy
Gossip Girl may not get the ratings, but it will sure get people talking. Its newest advertising campaigns will make certain of that.
The show's second season begins September 1, following an August promotion to put viewers... in the proper mood. A very sexy mood.
And in an ironic twist, racy new Gossip Girl ads co-opt language from the very criticism of the show for being too, well, racy.
Alert surfers got a preview last week, when images of coupled-up Gossip Girl characters found their way onto several websites.
For example, Serena van der Woodsen (Blake Lively) appears with her eyes shut dreamily, mouth open, while a "friend" nuzzles her neck.
Strongly suggesting the pair are just getting started, the headline, which quotes The Boston Herald, declares: "Every Parent's Nightmare."
Then there's one featuring the morally bankrupt Chuck Bass (Ed Westwick) seductively feeding some girl cherries. "Very Bad For You," indeed.
Follow the jump for more of the new Gossip Girl ads ...
Other such moments (on a couch, in the sack or even skinny-dipping) are called "A Nasty Piece of Work" or "Mind-Blowingly Inappropriate."
That latter phrase was borrowed from the Parents Television Council, which has blasted the series' salacious content since its premiere.
The series debuted last fall. Then, in January, its run was interrupted (along with every other show) by the Hollywood writers strike.
No new episodes were aired until April 21, for which the first, controversial welcome-back campaign was launched.
That promotion included a pair of racy images of the show's characters with a simple, declarative headline: "OMFG."
THAT got people talking. This surely will too.
July 23rd, 2008 9:40 AM
Gossip Girl is not rude and i don't no y people think so. I do not live in america so i haven't seen the posters or anything but i think the Parents Television Council is being stupid saying all this!
July 23rd, 2008 10:49 AM
I'm from the UK, and I'm not joking when I say there is a show for teens that is ten times more rude than Gossip Girl is, called Skins. They show more of what's happening during umm...intercourse and talk about sex practically all the time.
I don't really find Gossip Girl rude at all, personally.
xx
July 23rd, 2008 10:56 AM
First of all Gossip Girl isn't any different from One Tree Hill or The O.C. What I mean is that they all have the issue of sex in it and they all are probably not meant for kids like 8 years old to watch. See the Parents Television Council is trying to eliminate the problem of younger kids watching the show by taking it off the air when the main problem is right at home because the parents are letting them watch it. I actually think however that the ad's are really sexy, and that sometimes is what draws in other people to watch the show...By the way I really hope that is Dan kissing serena in the picture, if not im going to flip.
July 23rd, 2008 11:12 AM
Here are some more pictures from the campaign:
July 23rd, 2008 11:14 AM
It wouldn't let me post the pics...sorry..
go to:http://cw11.trb.com/news/wpix-gg-season2ads-pg,0,709322.photogallery?index=1
there are 3 pics the first one we have seen but the last two are new.
July 23rd, 2008 11:41 AM
I'm from the UK and I agree that skins a BILLION times worse than gossip girl, I personally like the adds, even though they focus on sex on the show that isn't there, PTC was really over reacting with the whole thing, she doesn't focus on sex or drugs, but they are in the show, much like they are in real life.
July 23rd, 2008 12:39 PM
I really like the ads, actually.
There are really clever, and make the show stand out.
July 23rd, 2008 1:12 PM
I totally agree with lace-mace101.. i think that parents should not blame the Gossip Girl for being to "racy" for children, they should be taking control of their own parenting and not allow their children to watch this show, or set up parental locks. This show is meant for young adults mature enough to watch it, and younger children shouldn't be watching it in the first place.
July 23rd, 2008 1:26 PM
You know, they altered the photo of the swimming pool, to remove B's bikini:
http://crimesceneimprovisation.com/post/42966426/innovation-at-the-cw
July 23rd, 2008 2:03 PM
The CW has always been on of my favorite networks to watch ever since it was the WB and Dawson's creek and Roswell were on. I am a huge fan of One Tree Hill and as someone said above i don't see any difference between what happens on that show and GG. I have the entire book series and have been reading it since 2004. I don't get a chance to watch the series as much as i like but when i do i always make sure to catch a few episodes here or there. yes it can be risque, but so can almost every show on prime time television which is why they're on at that time (when younger ones should be in bed) The only thing that makes this show any different is that is foucses on rich kids and the whole gossip mill but that's what makes it a hit if not it would just be another tv show. That's JMO though.