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The Evolution of Serena van der Woodsen Style

Below is a video feature with Gossip Girl costume designer Eric Daman, who discusses how he is outfitting Serena van der Woodsen (Blake Lively) this season.

In short, everything old is new again as her party girl persona shines through!

Not that Serena hasn't always worn some revealing clothes, but this season, Daman says we're really going to see her "try to get attention through her clothing."

Gulp. Check out this three-minute preview of Serena van der Woodsen fashion - with some cool clips from the upcoming Season 3 of Gossip Girl - below:

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47 Comments

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  1. SimplyShelbySJL Says:

    I really don't like her new style that much. Plus is it just me or does Serena change personalities a lot? First she was party girl, then reformed party girl, then queen bitch, then nice girl again, and now back to party girl? Seriously the best part of this vid was the end with C/B. It was so cute!

  2. Wanderlust Says:

    I agree, Serena's the most inconsistent character, while Chuck and Blair are the most stable (well, at least in terms of being consistent with their own personalities). And then Nate, Dan, and Vanessa are just kind of...one-sided.

  3. gossipgirlmb Says:

    I like her new style. The blazer with the romper was really cute. The Kate Moss roll out of bed look would have been tired for 3 seasons in a row. Eric Daman is a fashion genius.
    And the end with Chuck and Blair... finally! That was so cute, I can't wait to see how that whole scene plays out.

  4. asho902 Says:

    The end with Chuck and Blair was adorable!!!

  5. iamseleena Says:

    chair lovin' at the end! :)

  6. MissyB_ Says:

    lol,, Halfway I kinda wanted to skip the vid,, so glad I didn't love the Chair kiss.

  7. whale sweater Says:

    it actually was cool to hear him talk about it because looking at the photos of serena from season 3 i was trying to figure out what her look was and all i could come up with was "slutty". now i understand. and it seems i wasn't that far off! i am also glad we get to finally see this alledged former party girl everyone is always talking about.

  8. Elizabeth Says:

    Who else thinks that they should just rename this the Chuck and Blair Show? I mean, we all watched the video and were vaguely interested -- and then we get a split second of CB and it's amazing and it blanks out everything else that we just heard! LOL

    Can't wait for Season 3!

  9. FIREWORKS Says:

    I knew this video was in many other sites and I didn't just feel all excited to see it, I was like "oh, hell, this video... like I care about Serena's style...". Then I saw it was here and said it had sneak peeks, but I thought they were all about S.
    AND I AM SO HAPPY I WATCHED IT. THAT FINAL SCENE WAS GREAT!!! I'M SERIOUSLY GOING TO LOVE THIS SEASON C&B... I THINK I'M GOING TO DIE BECAUSE OF THE CUTENESS AND SWEETNESS AND SEXINESS AND ALL THAT OTHER STUFF THEY ARE!!

  10. Mouse Says:

    I for one really liked this video, as well as Serena's new style. Yeah, she's inconsistent, but we complain when she's boring, like in season two, then complain that they're trying to change her. Doesn't seem all that unbelievable that someone her age is still trying to figure out who she is.

    Chair was in that video? Must have missed them. Oh well.

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